12 10 2012

Flag product to the world

SHIPMENTS OF PISCO WOULD GROW 29% TO THE END OF THE YEAR

  • “It is important that Peruvians acknowledge the quality of this product and to market it to the world”, sustained The president of  ADEX, Juan Varilias.
  •  Inauguration of the “Hall of Pisco” had the presence of The Minister of Agriculture, Milton Vone, and other authorities who are committed with the sector.  

 Thursday, September 20 2012.– The increasing International demand of our Pisco, “Flag Product” would cause that at the end of 2012. The cost of these drink exportations would reach US$ 4.2 million, which would mean to grow in approximately 29% comparing to the numbers of 2011, informed The President of The Exporters Association (ADEX), Juan Varilias.

 

During the inauguration of The Hall of Pisco at the IV Expoalimentaria Fair, Varilias pointed out that for one side until the month of July, they had a drop in the dispatches of this drink, on the other side they just started to retake the requests in some of the most important markets. “ there was a delay in the dispatches to The United States due to contract issues, and it is expected to get back to normal” He stated.

According to his statements, between January and July of this year, the shipments of Pisco to the foreign market increased in approximately US$ 2.3 million, improving the exportations of last year, but with a decrease of 8% comparing to a similar period in 2011. However the report showed that in the last month the drop was less than in previous months.

He informed that one of the strategies to make this industry stronger, is “The Hall of Pisco”, this space is grouping eight of the main exporting companies of our main distilled  including a Booth for the many Small producers reunited by the Regional Government of Lima. “We expect that this space help for the hundreds of buyers, so they can stay delighted with our main drink and buy it in the most selective markets and for the most demanding consumers”. He stated.

The opening of this show had the presence of the Agriculture Ministrer, Milton Von Hesse, The Vice president of Agriculture, Juan Rheineck, The general Director of ecomomics study, evaluation and competitiveness of the Production Ministry, Hilmer Reyes, The President of Exporting Sierra, Alfonso Velásquez, among other authorities who expressed their Greetings about the initiative of ADEX on promoting our “Flag Product” through the cocktail applications.

The director of Agriculture sector recognized the effort of the Pisco producers to promote the sector and moreover to defend the quality of our distilled. “As Ministry we are committed to improve grapes production, which is the main supply of Pisco, but furthermore we want to improve its quality, for that reason we support the presentation of The Hall of Pisco, because the results will benefit to all agriculture chain”. .

 

On the other hand, Varilias, pinned down the importance that Peruvians give to this drink in order to acknowledge its origin and value. “We have to preserve our Pisco, even more if there are other countries that are calling Pisco to their brandies, this fact is causing confusion around the consumers in the world” he explained. .

This exhibition will prepare approximately 7,500 drinks during  the three days of the fair , which are made of exportation fruits and varieties of Pisco. Among the drinks they will have,  “Chilcano de camu camu”, “Golden Berry Sour”, “Kculli Martini”, “Lucu de amor” y “Mixolocura de sabores”, made by the the students of the School of Hostelery and tourism of San Martin de Porres University in cooperation with their wine and Pisco Institute (IDVIP).

Some of the exhibitors are Santiago Queirolo S.A.C., Destilería La Caravedo S.R.L. (Pisco Portón), Sociedad Industrial E. Copello S.R.L., Bodega Antonio Biondi e Hijos S.A.C. (Pisco Biondi). As well as, Bodegas and Viñedos Tabernero S.A.C., Agrícola Viña Vieja Viña Santa Isabel, Valle Lindo Inversiones S.A.C. (Pisco Cascajal), and the Regional Government of Lima that will group the Pisco offer of Small companies.

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27 09 2012

“I International Convention International of packing and packaging”

SALES FORCE FOR COMPANIES IS IN THE IMPROVEMENT OF THEIR PRODUCT PRESENTATIONS

  •  In the event, they talked about de improvement of the packing Industry for the food sector. They consider the model of the experience of the Mexican and Chinese market.

Thursday, September 2012.- the new tendencies of the packing Industry, are a great alternative to improve the profitability of the companies through the reduction of the production costs, especially if they want to be more competitive in the demanding market of the food exportation, pointed out, The President of The Exporters Association (ADEX), Juan Varilias.

 “we have to understand that this important industry has become in a very powerful sale force that the companies have to take advantage. For that reason in this first Convention of packing and packaging other countries experiences will be presented such as, Mexico, Colombia and China in the packing of food”, He assured.

 

The event that counted with the presence of the deputy of MYPE and Industry of the Production Ministry, Magali Silva, explained the technological news in machinery, equipment, and services for the packing sector, as well as bring solutions to the companies for their needs regarding these products and also establish profitable solutions towards a consuming society which is more demanding and specific each time.

He added that this event will help the exporter companies to improve the presentation of their food in the agro and fishing sector, adding a high value to the product. ”This is the beginning of the participation of the Peruvian business men in a series of sector activities that ADEX has prepared  for  2013 as well as participation in other well-known fairs of South America”.

The convention was divided in three modules: the first one was: The packing Industry, giving shape to the future of the Food Industry.”, which was commanded by The President of the Peruvian Institute of packing and packaging (IPEMBAL), Jaime Reátegui, who gave a general vision of this Industry in Peru.

The second part, The marketing for the packaging of food: the role that plays in the sales strategy”, counted with the speech of the general director of  Andinapack from Colombia, Patricia Acosta, The country Manager of  The Foodlinks Perú-China, Nadin Saman and the company consultant, Mariella Hague. Both spoke about the innovation in the sector and the Chinese experience.

The third segment named: “Tendencies and innovation in the food Industry”: solutions that take shape”, this segment was about aspects that are centered in the integral solutions of the packaging of bio technological products. As well as the ways of adaptation of these supplies to the needs of the Food Industry. They also spoke about the conventional packing transformation into the extraordinary packing.

The event finished with the lecturer of the coordinator of the National Association of Importers and Exporters from Mexico, ANIERM, David Hernández Lemus, who spoke about the tendencies and innovations of this Industry in the Mexican market, He also explained the standars of the food safety.





27 09 2012

To June of this year

DESPITE OF THE INTERNATIONAL CRISIS , ORGANIC PRODUCTS WERE EXPORTED FOR ALMOST  US$ 97 MILLION

  • Shipments were mainly organic banana, followed by organic coffee, organic cacao, organic jojoba, and organic quinoa.
  • President of ADEX, Juan Varilias pointed out the possibilities of success in this sector into new markets with high financial status, like The UAE,  Canada, Holland and  Finland.

 

Wednesday, September 19,  2012.- The potential and the opportunities for the organic products do not stop. In the first semester of the year that area reported exportations of approximately US$ 97 million. Beating by very slightly the reached amount in the similar period of 2011 when it had US$ 95 million, informed The President of the Exporters Association (ADEX), Juan Varilias Velásquez.

During the inauguration of the “V International convention of Organics products”  taken place in the IV  Expoalimentaria Fair, He highlighted the possibilities of success of this sector in new markets with high purchasing power.“ Some of them are The UAE, Canada, Holland and Finland, which are part already of the great world trade of these food items that grows above 10% globally, He stated.

He pointed out that in the mentioned period the dispatches of this group to the world were headed by the organic banano, which was exported for US$ 41 million, followed by organic coffee with US$ 24 million and organic cacao with US$ 11 million. At the same time, organic jojoba and organic quinoa would enter among the first five with lower amounts.

“We also see with great satisfaction of the incursion of food with high potential like for example, camu camu,  mango, olive, sacha inchi, grapes and even trout”, he said at the contest which counted with the presence of the General Director of the Dirección General de Competitividad Agraria” of the Agriculture Ministry (Minag), José Muro Ventura.

He recognized that the good development of this agro activity is because to the development of strategic alliances that will allow the incursion of new products in foreign markets. “The market has strengthened in this area, due to have better prices, comparing to the ones of last year. Now they are 20% more comparing to the conventional products, he added.

José Muro showed that the exportations of organic products to the end of 2012 will keep in US$ 300 million, furthermore, this year new products will be joining, and will increase with the following implementation of the law of Promotion of the organic Production, done by the State. “We are working on this law that will consolidate and will potentiates the development of this activity”, he pinned down.

Varilias affirmed that with this event the interest for the organic products is clear and the strategically importance that plays the public and private associativity to reach and consolidate this activity like an alternative for the small producer. “taht{s why we will have well known experts who will talk about new destinies outside, financing options for business projects and others” , he stated.

Hay que señalar que en el primer semestre del año, lo principales países que demandaron este tipo de alimentos sumaron 45 y fueron liderados por los  Países Bajos, que concentró el 48% del total de ventas, además de Estados Unidos, Bélgica, Suecia, Reino Unido, Japón, Italia y Canadá.

The “V International Convention of Organic Products will take place with cooperation of The agriculture Ministry (Minag) and the Ministry of  Trade affairs and tourism ( Mincetur), as part of the complementary activities of the Expoalimentaria Fair that started today and will last until next Friday in the Air Base of “Las Palmas” in Surco.

The  Expoalimentaria Fair is organized by  ADEX, with the support of PROMPERU, Minag and  the foreign affairs Ministry .

 





27 09 2012

Expoalimentaria will open its doors until September 21

“PERU WILL BECOME THE CAPITAL OF FOOD DISTRIBUTION TO THE WORLD SINCE TOMORROW”

  •  Shipments were mainly organic banana, followed by organic coffee, organic cacao, organic jojoba, and organic quinoa.
  • President of ADEX, Juan Varilias pointed out the possibilities of success in this sector into new markets with high financial status, like The UAE,  Canada, Holland and  Finland.

 

Wednesday, September 19,  2012.- The potential and the opportunities for the organic products do not stop. In the first semester of the year that area reported exportations of approximately US$ 97 million. Beating by very slightly the reached amount in the similar period of 2011 when it had US$ 95 million, informed The President of the Exporters Association (ADEX), Juan Varilias Velásquez.

During the inauguration of the “V International convention of Organics products”  taken place in the IV  Expoalimentaria Fair, He highlighted the possibilities of success of this sector in new markets with high purchasing power.“ Some of them are The UAE, Canada, Holland and Finland, which are part already of the great world trade of these food items that grows above 10% globally, He stated.

He pointed out that in the mentioned period the dispatches of this group to the world were headed by the organic banano, which was exported for US$ 41 million, followed by organic coffee with US$ 24 million and organic cacao with US$ 11 million. At the same time, organic jojoba and organic quinoa would enter among the first five with lower amounts.

“We also see with great satisfaction of the incursion of food with high potential like for example, camu camu,  mango, olive, sacha inchi, grapes and even trout”, he said at the contest which counted with the presence of the General Director of the Dirección General de Competitividad Agraria” of the Agriculture Ministry (Minag), José Muro Ventura.

He recognized that the good development of this agro activity is because to the development of strategic alliances that will allow the incursion of new products in foreign markets. “The market has strengthened in this area, due to have better prices, comparing to the ones of last year. Now they are 20% more comparing to the conventional products, he added.

José Muro showed that the exportations of organic products to the end of 2012 will keep in US$ 300 million, furthermore, this year new products will be joining, and will increase with the following implementation of the law of Promotion of the organic Production, done by the State. “We are working on this law that will consolidate and will potentiates the development of this activity”, he pinned down.Varilias affirmed that with this event the interest for the organic products is clear and the strategically importance that plays the public and private associativity to reach and consolidate this activity like an alternative for the small producer. “taht{s why we will have well known experts who will talk about new destinies outside, financing options for business projects and others” , he stated.

Hay que señalar que en el primer semestre del año, lo principales países que demandaron este tipo de alimentos sumaron 45 y fueron liderados por los  Países Bajos, que concentró el 48% del total de ventas, además de Estados Unidos, Bélgica, Suecia, Reino Unido, Japón, Italia y Canadá.

The “V International Convention of Organic Products will take place with cooperation of The agriculture Ministry (Minag) and the Ministry of  Trade affairs and tourism ( Mincetur), as part of the complementary activities of the Expoalimentaria Fair that started today and will last until next Friday in the Air Base of “Las Palmas” in Surco.

The  Expoalimentaria Fair is organized by  ADEX, with the support of PROMPERU, Minag and  the foreign affairs Ministry .





EXPORTATIONS OF FISH FOR THE DIRECT HUMAN CONSUMPTION GOT A TOTAL OF US$ 630 MILLONES

13 09 2012

Tuesday, September 11, 2012 .- Between January and July The Peruvian  Fish exportations  for Direct Human consumption (Non-traditional) got a total of  US$ 630.3 million from this amount the 47% came from Piura region, which demonstrate the importance of this region as provider of hydric resources to the world, quoted the Service Management and extractives of the exporters Association  (ADEX).

According to the numbers of the Commercial Intelligence system  ADEX DATA TRADE, The shipments from Piura of those products raised over US$ 299 million which represented a drop of  11% mainly due to the less dispatches of scallops which in the last campaign faced the presence of a red tide, causing the death of 6 out of 8 production areas.

 Precisely in order to analyze and promote opportunities of business in the aquaculture and Fish sectors, and also to get to know the technological advances and market tendencies, national and International experts will reunite in the VII Aquiculture and Fishing International Convention organized by  ADEX at the IV Expoalimentaria.Fair.

To this matter, the Manager of services and extractives Industries of ADEX, Percy Sánchez, explained that the event will be held in Piura on this September 17 and it will have topics as safety and health International regulations, besides the investments projects that increase the exportations of the sector. “Not only topics like tendencies in the foreign markets will be discussed, but also about the next hydro biological policies” He quoted

He remembered that right now Peru is the third exporter country of frozen scallops, the seventh world seller of pota in all its presentations and the eighth marketer of trout fillets in the world and Piura is one of the region with higher concentration and potential of seafood products.

News

 The convention that will take place in the training Center of Micro finances -– CEMIF of Piura  will be taken in three modules. The first one titled Current picture of the aquaculture and Fishing market”, which will focus in the potential of development of the production and investment in the Aquaculture and fishing for the direct human consumption, besides the development of the trade affairs in fishing, from  2007 to 201.

The second part, “Innovation and technological development for the aquicola and fish sector” will discuss the investigations of the fishing technological Institution (ITP) about products for the direct Human consumption, and the European technology and funding for the production improvement in the Latino American aquiculture sector.

The last section, “New requirements for the entry to International market of our exportable offer ”,will discuss important aspects for the sector in foreign markets, such as the requirements to entry The US market of hydro biological products, the Brazilian market, tendencies and opportunities of fish industry in the Asian market. And other important lectures from foreign experts.





Small producer of pisco will be presente in the IV Expoalimentaria

10 09 2012
  • 7,500 exquisite drinks will be prepared with the different varieties of Pisco and exportation fruits in the “Corner of Pisco”.

Saturday, August 25th 2012.- group of Small producers of Pisco will present their offer in the next edition of the Expoalimentaria Fair, thanks to the coordination between the Exporters Association (ADEX) and the National Commission of Pisco (CONAPISCO), Miguel Poblete, president of the committee of Pisco, informed.

He explained that some companies of Pisco have been invited. These companies are from the 5 regions that are part of the territory of the origin denomination of our “Flag” product so they can be able to present their distillers to the hundreds of International buyers that will be coming to identify new providers of this drink. They will be staying at the island of  PRODUCE.

We also have to complement “The corner of Pisco”, this space will allow 8 of the main Pisco companies of the country will present their offer. In addition a variety of drinks will be prepared in order to promote our Main drink. “The almost 2,000 interested buyers in our food offer, will appreciate not only the huge variety of Piscos we have, but also, all the “coctels” that can be prepared with our distiller”, he added.

The Room of Pisco

Poblete informed that in the “Room of Pisco” a group of barmen will prepare 7,500 exquisiste Peruvian drinks approximately which are prepared with our “Flag product”. Some products to mention are The “Camu Camu Sour, Aguaymanto Colado, Lima Morada Sour, Kawillaca and Campesina Criolla.

He precised that fruits of exportation will be used, also other products such as rubber syrups, egg yolk, evaporated and condensed milk, coconut creme, grounded cinnamon concentrated purple corn, grated chocolate , mangos, strawberries, Lucuma, camu camu, and a lot of others. These ingredients will be mixed with all the varieties of Pisco, such as, “El Acholado”, green mosto, quebranta, Italy and others.

He detailed that the ellaboration of these coctels will be done by the “Instituto del Vino y del Pisco (IDVIP) from The Professional School of Tourism and Hostelry of San Martin de Porres University during 19, 20 y 21 of September.

Among the companies that will be presenting in the “Room of Pisco” , we have;  Santiago Queirolo S.A.C. Destilería La Caravedo S.R.L. (Portón Pisco), Industrial society E. Copello S.R.L., Bodega Antonio Biondi & Hijos S.A.C. (Biondi Pisco).

As well as, Bodegas y Viñedos Tabernero, S.A.C., Agrícola Viña Vieja Viña Santa Isabel, Valle Lindo Inversiones S.A.C. (Cascajal Pisco), and the Regional government of Lima that will group the offer of Pisco of small companies.

The IV Expoalimentaria will be held at Air Base of Las Palmas in Surco and it is organized by ADEX with the solid support of PromPerú, The agriculture Ministry (Minag), el The foreign affairs Ministry (RR.EE.) and the sponsoring of Scotiabank.

 





Exportation of peruvian corn and its originated products grew 27% in the first semester

10 09 2012
  • United states was the main market with US$ 4.4 million (43% of growing).30 destinies were shipped.

Friday, August 24 of 2012.– The exportation of Peruvian corn and its other forms went forward 27% between January and June of this year , having a total of  US$ 11.2 million in respect to the invoiced in the similar period of 2011 (US$ 8.8 million), due to the higher sales of the sweet frozen corn,  informed the Exporters Association  (ADEX).

He explained that the main exported product was “sweet frozen corn” that went from  US$ 1.9 million to June from 2011 to US$ 4 million in the accumulated of this year, marking a  grow of 9%. It was followed by “large white corn excepting the one for sowing “ which dropped in 4% having a total of US$ 2.7 million, compared to the US$ 2.8 million of last year.

The Peruvian corn was exported in 15 different  products. From these number, eight were lowered. The one that showed a better variation to the raise was “Hard Yellow corn” which went from US$ 6,000 to US$ 46,000 (639%), while “Salvados, moyuelos and other residuals, Molienda or other treatments of the corn” was the one that had a higher descend  (-26) invoicing  US$ 109 thousand.

It is important to point out that these products are part of the wide agroexportable Peruvian offer which will be presented at the Expolimentaria and in the hall “Perú Natura”. This hall will be visited by 2,000 International buyers who will arrive to our country. Attracted by the Image we are promoting as strategic providers of food items to the world.  

United States was the main market for the Peruvian corn with purchases that reached the  US$ 4.4 million (43% of grow) concentrating the 39% of the total sales.  In the ranking 30 destinies were identified in the January and June period of this year.

In the second place was Spain where we exported US$ 3.6 million (8%), followed by Ecuador which accumulated US$ 1.5 million (8%). Other markets we exported with minor amounts than the million dollars were France, Chile, Japan, Italy, China, Netherlands, Germany and some others.

The main exporter companies of corn were Vidal Foods S.A.C, Derivados from corn S.A., Miranda – Langa Agro Export S.A.C., Inti Consorcio E.I.R.L., Natucultura S.A., Megabusiness Perú S.A., Agropecuaria Latina Society S.A.C., Andino’s Food S.A.C., Euralt S.A.C., Sun Packers S.R.Ltda., Cereales Perú S.A.C., Kallpa Foods S.A.C., Alisur S.A.C., and some others.

Some of these companies and others from the food sector will participate in The  Expoalimentaria Fair 2012 that it will show to the world, the best of the Peruvian exportable offer in the agro and fishing sectors. The fair will take place from the 19th to the 21st of September in the Air Base of “Las Palmas” and it is organized by ADEX with the support of de Promperú, RR.EE.(foreign affairs), Minag and the sponsoring of Scotiabank.