12 10 2012

According to preliminary numbers


  • President of the exporting sector, Juan Varilias, stated that there are several critical points in the exporting activity, which should be evaluated and solve in order to improve the development of this activity.

Wednesday, September 26, 2012. – The Peruvian exportations have been reduced for the fifth consecutive month. According to preliminary results of custom house, The Exporters Association (ADEX) informed that on last August and because of the drop in prices of some minerals, the Peruvian shipments have got a total of US$ 3,479.2 million, 25% less than in the same month of last year.

Only in August, the traditional exportations will get a total of US$ 2,589.5 million (-30.5%) and the Non-traditional US$ 889.6 million (-2.9%). If we confirm this numbers, next week the accumulated numbers of January-august would present a decrease of 5% when having a total of US$ 29,210.9 million in comparison to the US$ 30,724.4 of similar period in 2011. The primary exportations (US$ 22,107.4 million) would drop in 8.8% and the ones with added-value (US$ 7,103.4 millions) would have grown 9.7%.

According to the opinion of the President of the exporting sector, Juan Varilias Velásquez, the preliminary numbers must invite the public Institutions to speed up the process in order to reduce the logistic costs and to eliminate the barriers that limit the sector development. “We continue to building bridges. A few hours ago we have a meeting with the congress woman Luciana León, to whom, we manifest the critical points that the sector is facing” he stated.

He mentioned the drop in the change type that increases in 30% the production costs with the raise of our products in the International markets, making them less competitive and to placing the companies in a limit situation. He also commented the need to create new commercial and economic offices abroad (OCEX) for the real use of the TLC’s and to guarantee the Institutional support of Promperú and OPD’s like Senasa, Digesa and Sanipes.

Talking about private sector, He assured that the business companies are making efforts in diversify their products and markets as part of a strategy to the recession that Europe is going through and the difficult economic situation of USA, both are our main commercial partners.

In regards of the development of new strategies of promotion, He highlighted the recent success of the Expoalimentaria fair 2012 that had the best of the food offer in Peru to be exhibited to more than 2,000 International buyers. He pointed as well, the importance of other specialized fairs such as, Perú Moda and “Hecho a Mano” for Hotels.

“The success of Expoalimentaria is not only ADEX’s because we counted with the valuable support of government Institutions as Promperú, The Agriculture Ministry and the Ministry of external affairs , for that reason we expect to keep the agreement public-private and that we can keep reaping achievements that benefit the country”.

Varilias remembers the potential of our outside trades and the benefits that are bringing over to our country; it generates an estimation of 82 job positions for each million dollar of exportation. It promotes the formalization and develops around 4,000 products for the commercialization in the world.


12 10 2012


Friday, September 21, 2012.-” The economic history tells us that the countries that have reached a great development worldwide are the ones that have their products get added-value. Peru is going into that direction because of the business owners innovation that stop exporting raw material, to get the innovation and the sustainable development” it was explained by the General manager of the exporters Association (ADEX) , Patricia Fernán-Zegarra.

In the “II International Seminar  Emprende Perú”, done at the IV edition of the Expoalimentaria Fair, Fernán–Zegarra, gave details that our country currently has approximately 150 miner companies 400 fishing enterprises, 580 metal industries, 1600 agro exporters and 1800 companies of the textile industry. “These numbers tell us that we are making the transformation work of the country and we are doing it well” She assured.

She encouraged the business owners and the attendees to continue investing in our country, creating companies that keep the economy growing. “This seminar is looking for you to follow the vision of the successful models that have been showed today. We must continue generating productive chains that diversify our markets and let’s demonstrate to the world that the working spirit is our main characteristic”. She assured.

The event counted with the presence of General Secretary of the agriculture Ministry, Ana Dominguez, who presented cases of success of the most well-known Peruvian companies in the world, such AJE GROUP, La Ibérica S.A., Native and Natural S.A.C, Central de Alimentos S.A, INTERLOOM S.A., CENCOSUD and Supermercados Peruanos S.A.

During his lecturer The President of the General management of AJE GROUP, Angel Añaños Jerí, reminded the audience that his represented started with a creative idea and that they have to sort out lots of difficulties at the beginning. “The base of creating a business is not to put barriers, let aside the paradigms that keep us from growing, have courage, show trustworthiness and to have lots of perseverance”,

It was also identified the last tendencies in food products consuming wit International exhibitors such as, Siv Harriet Ahlberg, director of the Program Business Partnership – Finnpartnership of Finland; Pierre Heymans, agro expert of AWEX in Netherlands; Marcelo Fontana, Importer Director, – Supermercados Casafiesta from  Brazil; Guillermo Veliz, president of Amazonas Imports Inc. USA; Pedro Sastre, Manager of Categoría Frutas and Vegetables – BIDS from United Kingdom and others.

The seminar was divided in three modules, the first one was “Success factor to positioning a specialized Brand” in where examples of entrepreneurship were posted; the second module was “key factors to the development of innovating products “, which brought up important strategies for the creation of products and “Tendencies of consuming and opportunities for Peruvian products, national and international levels, which offered a general vision of the Food industry in the world.


12 10 2012


Wednesday, september 19, 2012.- The exportation of Peruvian food to the world rose last year to more than US$ 5,500 million, showing an average growing of more than  20% in the last five years, generating approximately  550 thousand  direct job positions through more than 2,000 exporters, informed Juan Varilias Velásquez, president of the Exporters Association.(ADEX).

During the inauguration of the Expoalimentaria 2012, he assured that the commitment of the exporters is to cooperate with the development of a bigger exportable offer, to generate a big number of job positions and to contribute to improve the situations of all that are immersed in the exportable chain.

The event counted with the presence of the President of the Republic, Ollanta Humala Tasso; the External trade Ministry and tourism,  José Luis Silva Martinot; The Minister of Production, Gladys Triveño Chan Jan, The Assistant Minister José Beraún Aranibar, International and National buyers and small producers of Peruvian food products.
Variias stated in his lecturer that the Expoalimentaria is the commercial platform of food for Latin America, thanks to a strong public-private agreement between ADEX, Promperu, The Trade affairs Ministry and the Agriculture Ministry.

“ADEX has as fundamental principle, prioritize the national interest over the private interests, that{s why we are working hard so That the Expoalimentaria we can find the best of the exportable offer in the agro and fishing Peruvian products. “we get access to  our producers with the International markets, we also promote Our country image and we show with pride the development of the added-value and innovation of our owners and producers”. He reported.

The President of the Republic, Ollanta Humala, explained that a goal at the end of his government ter mis to rach the US$ 10,000 million in exportations of food in the agro and fishing industry.

Varilias commented that the Fair is an excellent opportunity for the market diversification that reach Peruvian food, because it reunite worldwide buyers that are interested in making contact business with Peruvian companies. This is very important in the current facts, because our main commercial partners are facing a complicated financial situation.

“Today due to the world economy contraction and the problems that are facing important continents, Latin America is being seen as a strategic market. For that reason our fair is done to fulfill the objective of reach new markets and vary even more our food offer in order to make Peru a very important country of food provider to the world”, he pointed out.

In his fourth edition, The Expoalimentaria has very encouraging numbers of growing comparing to the first edition in 2009. In the first year US$ 25 million were generated, and for 2012 we expect to get over US$ 500 million. It also triple its exhibition area, today with 20,500 square meters, 600 hundred booths (70% wit agro and fishing offer and 30%); and approximately 2,000 International buyers of the five continents.

The Fair will have 12 country halls with 130 companies coming from Brazil, Argentina, Bolivia, Ecuador, Colombia, Spain, Mexico, and others. The Fair is also an opportunity to open markets because over 100 producers of the internal area of the country will be present in the corners; “Perú Regiones” and “Perú Natura”.

at the same time it will have simultaneous activities such as, The First International Convention of packing and packaging, The second Seminar Emprende Peru, The fifth International convention of organic products and the seventh Aquiculture and Fishing convention.

For the first time The Expoalimentaria will have “The Corner of Coffee and Cacao” and “The Corner of Andean grains”. We also have “The Hall of Pisco” and “The Gastronomic Hall”. For the products and natural ingredients they will keep “Perú Natura”, and once again they will award the development and innovation processes in the sectors of agro industry and fishery in “The Contest of Innovation”.

12 10 2012


Friday, September 21, 2012.- The  product Quinua Zana of the company Technology and food Processes S.A.C. got the first place in the National Food category, becoming the winner of the “Golden medal to the Innovation”, given by the Exporters Association  (ADEX) in the  “III Hall of Innovation”, done in the  IV  Expoalimentaria Fair.

The president of ADEX, Juan Varilias, explained his satisfaction about the different products that participated on this occasion and encouraged them to keep betting for the business creativity.  “In ADEX, we firmly believe that the innovation is the key to maintain the companies more competitive.  For that reason, we open this contest where we recognize the effort of the business men, furthermore the professional investigation”. He assured.

He highlighted the peculiar combinations of the contest finalists, which presented mixtures of Andean grains, exotic fruits and hydro Biological species. “Peru is a very diverse country, quality that not only has to be seen as a wonder, but also as an opportunity”, he stated at the event that counted with the presence of the Director of exportations of PromPerú, Luis Torres and the ambassador of  Ecuador in Peru Rodrigo Riofrío.

The second place of the Food National category was given to the quality Business Groups S.A.C. company with its brand Caprice Gourmet, that got the “silver medal to the Innovation” Thanks to its original proposal of marmalades made of exotic flavors such as, camu camu, golden berry, apple and pear.

likewise  the third place was for Interloom S.A.C.,with its product of organic ginger pasta, under the Brand of “Del Campo”. On the other hand the award of “The Food Public” given by “El Comercio” newspaper after an online vote was given to Machu Picchu Foods S.A.C. with its product Quinuamix.

We have to point out that this “III Salón de la Innovación” has the presence of 33 companies. Out of these companies, 26 products of 18 companies were finalists. “This initiative of  Expoalimentaria has been passed onto other local fairs with the objective of expand “emprendedora Culture” in all sectors of the society”. Affirmed Varilias.

12 10 2012


Friday, September 21, 2012 .- The President of the Exporters Association  (ADEX), Juan Varilias Velásquez, informed that the second day of the Expoalimentaria 2012, 8,161 buyers of the Food sector (agro and Fishery) national and International buyers, visited the Fair site, which let us reach the goal of  US$ 500 million of business that was previously planned.

He explained that out of that total, 6,124 were local buyers and  2,037 were other countries buyers. In regards to these last buyers, it is showed that between Wednesday 19 and Thursday 20 the numbers were increased in 19% comparing to the numbers registered at the last year edition. Moreover, we counted around 12,088 Professional visitors interested in the Peruvian exportable offer.

The International visits are coming from 57 countries of the five continents, in where South America is the area with more participation (41% and 844 assistants), this shows the interest of new markets for Peruvian products. Then next is North America with 27% (556 participants), Europe with 24% (485 visitors), Asia 5% (96 new buyers), Central America with  2% (47 assistants) , Oceania and Africa with  0.25% (5) y 0.20% (4) respectively.

Varilias commented that 565 were done in the Business Round Center until yesterday. While today there are more than 220 commercial additional meetings scheduled. “We have 619 exhibition companies versus 538 companies of last year it is showed an increase of 15% which is very important for these results, added The  presidente of ADEX who also stated that these results will be overcome in the following editions.

About the specialized conventions attendance, He explained that  253 people participated in The  VII International Aquiculture and Fishing Convention, which took place on september 17 in the city of Piura into the Expoalimentaria. We also had an attendance of  437 participants to the V International Convención of organic products , 707 participants at the  I International Convention of packing and packaging; and until 10:00am. Today there were counted 197 assistants to the II International Seminar, “Emprende Perú”.

During the event there were also given awards to the exhibitors that showed a nice decoration on their booths. The winners were:  Agroindustries AIB S.A., Tecnológica de Alimentos S.A. (TASA), and the hall of Brazil .

Expoalimentaria 2012 is organized by ADEX with the support of Promperú, The Agriculture Ministry, The foreign Affairs Ministry and the sponsoring of the Bank Scotia bank.

12 10 2012

President of ADEX shared The President of the Republic’s expectation, Ollanta Humala


Sunday, September 23, 2012.- the President of the Exporters Association (ADEX), Juan Varilias Velásquez, shared the expectations of the President of the Republic, Ollanta Humala Tasso, to have Peru reach US$ 10 thousand million in food exportation towards 2016, however He explained that in order to get that goal, it is necessary to guarantee favorable rules that allow the development of the sector Agro Industry and Fishing.

It is important to point out that estimation was announced by the President after the inauguration of the IV Expoalimentaria, organized by ADEX, with the support of Promperu, Agriculture Ministry, and Foreign affairs Ministry.  “It is a challenge that not only depends on the business effort but also the effort of all Peruvians”, He quoted.

To the general view, according to the conditions we have, we can expect that getting close to the  US$ 10 thousand million in food exportation would not be so complicated, considering that our growing tendency is of 20% annually, however it is necessary to consider the economic difficulties that The International markets are facing. To this we must add the lack of policies in the development of both sectors, that’s why a major emphasis should be added in the public-private work.

In regards to our productive capacity, Varilias estimated that the agro exportations use 550 thousand hectares. “A simple reasoning would tell us that we need approximately 500 thousand hectares of additional lands to duplicate the exportations, but it is counted to our behalf the investments done in products such as grapes and avocados, also lands that have been won by irrigation projects that could help us to increase the offer”, He stated.

He explained that there are approximately 200 thousand hectares of lands that will be acquire through running irrigation Project, but the majority will not be able to give offer before 2016; therefore, most of the effort should be focused on increase the productivity and to take  the best advantage of the Sierra and jungle lands through support programs to substitute crops, for example.

“Another important resource is the trained hand labor, which is still low. Therefore, it is important to have training Programs for the agro industry workers”, he added, He also mentioned the efficient water use issue, especially in the valleys where this resource is critical.

In the fishing sector, he explained that the consolidation of fish business and the sustained growing of the investment, have allowed us to get a high capacity of production, for that reason it is estimated that is an area with great possibilities to keep the tendencies up, especially because we can use better our water mirrors in the mountains and in the jungle.

Talking about the International demands, He stated that Asia is looking to Peru as a safe food provider to the world, therefore we have a market to develop, however this task needs set up activities that go from sanitary protocols elaboration to aggressive programs of promotion of our products.

“Besides, it is important the organization of the industry to do an efficient marketing job. We need to promote more efficiently the generation of exportable offer, we have the resources and the products to do it. But we also need to establish our marketing management. In both cases the Institutional infrastructure private-public is fundamental”. He quoted.

12 10 2012

Explianed President of ADEX, Juan Varilias


  •   Exportations of Andean grains would grow in 50% to the end of 2012.

Thursday, September 20, 2012. – at the world instability of a great food crisis, the corn, soy, and other food items play an important role, the Andean grains are a great nutritious alternative for millions of people worldwide which could benefit with their uses in different sectors of the Gastronomy area, affirmed The President of Exporters Association  (ADEX), Juan Varilias.

During the inaugurations of the “corner of Andean grains” at the IV Expoalimentaria Fair, commented that this space is dedicated to the use of these food items in the bread Industry it is a great option towards the volatility of the foreign grains. “This is an impact without a doubt, in the Peruvians economy especially in the poorest, for that reason we have to appreciate our resources and take advantage of their benefits”, He added.

He also highlighted the great world demand that this sector is presenting, and reported that if the numbers keep up, the exportations of quinoa, kiwicha and cañihua would close the year with an increase of 50%, getting sales of around US$ 38 million. “To July of this year we are getting close to the US$ 17 million, and it is the quinoa that registered more numbers of sales with a concentration of 95%”, he pointed out.

About the destinies for this food to be sent, he explained that United States concentrated the 63% of all sales, followed by Germany, Australia, Canada, Israel, Italy, Brazil and Japan and it is seen that the demand will continue increasing. Peru is consolidating as the main producer of quinoa in the world.

He stated as well that this increasing demand is because those food items has a very high nutritional value with different types of proteins, amino acids and vitamins, qualities that will be helpful to solve the health problems such as, anemia and malnutrition nowadays in Peru.

In the opening of this event that counted with the presence of the Vice Minister of MYPE and Industry, Magali Silva, The general secretary of the Agriculture Ministry, Ana Dominguez, and The director of Exportations of PromPerú, Luis Torres, Varilias explained that the food intake such as quinoa in Peru are still very low, because it is calculated that one kilo per person is consumed when in Bolivia it is five kilos approximately.

Magali Silva, expressed that this kind of events are important to revalue our Andean and ancestral products and above all to benefit the thousands of Small producers that live in extreme poverty.”  “Now the foreign consumers not only look for a good, but also to know where it comes from, how it is made and in what conditions. The Ministry of Production is working very hard on that.” He stated.

Bread at the Fair

In the Corner of Andean Grains around 15 thousand loaves of bread have been baking during the three days of The Expoalimentaria Fair, which have been elaborated by the well-known chef and investigator Andrés Ugaz, as well as the participation of the bakers Wilfredo Mamani from   Cusco, who is into the top 50 list of the world best bakers and also Tomás Bances, an expert in Peruvian regional bakery.

It is important to point out that the event ended with a breakfast for the community of children “Sagrada Familia” from Ventanilla, Lima, who tasted some bread made of quinoa, kiwicha and cañihua as an example of the nutritious feeding that must be promoted in Peru.